Why does old, outdated content continue to outrank new, more accurate content? John Mueller and boiling an egg can give us insight into how Google ranks new vs old content.
Search Engine Optimization is about creating the best answer and experience for the searchers question. The lessons Google shares for SEO can be applied to software development.
Determining the best keywords can be tricky. This is a story of how Diana Ross Barbie's teach a lesson in keyword research & targeting. You need to find a balance between high volume and high purchase intent keywords.
Ranking pages that rely on dynamic data, like hotel booking rates, can be complicated. How can you earn organic SERPS when data is generated real-time?
An App Shell can improve your page's percieved speed. It loads critical assets, then progressively renders the rest of the page. But is it the right solution for your website?
Each new year it is a common time to set resolutions to improve yourself. You can also take this time to improve your business by improving your website.
One of the fundamentals of web performance optimization is the use of a Content Delivery Network (CDN). CDN's distribute your application's assets around the gl
When you open a new browser window from a hyperlink or using window.open you are leaving your page open to attach. The rel='noopener' attribute is your shield from attacks and a massive performance hit.
Progressive web applications are sold as fast thanks to service worker caching. How does it work and does it make your site faster? Can it help you rank better or close more sales?
The restaurant business is tough. Fortunately Google provides many ways to drive free traffic to your website. Don't miss this opportunity to grow your business
How can you measure your website's page speed? Most SEOs recommend Pingdom and GTMetrix. I know they are wrong, so what do I recommend?
Progressive Web Apps are hot. Does the magic of PWAs help or hurt SEO? What marketers need to know about PWAs to increase their business.
Does your page load fast? It better because customers like fast sites and so does Google. That means success. So how do you measure and what can you improve?
What is Time to First Byte (TTFB)? How you can measure and improve your TTFB for better page speed.
A Domain Name is an important aspect of owning a website. There are technical and marketing considerations you need to understand to pick the right domain for your website.
Google's Web.Dev is an online web page auditing tool. It runs a hosted version of Lighthouse & provides high level performance metrics you can use to improve your site..
To earn good search engine rankings you need to know how your site stacks up against the competition. This means measuring the state of your site so you can use this knowledge to improve your site to be better than your competition.
Backlinks are an important aspect of any SEO strategy. Google uses them to find and qualify web pages for SEO ranking. So what are backlinks and why are they important?