Last year the iWatch was driving new excitement with toy boys and girls everywhere. Today, its more of a ‘meh’ device. But don’t let that lull you to sleep, wearables are an important device class. I happened to be at Velocity just after the iWatch was released and the hot topic was the Burrito Button.
The Burrito Button app was created by Chipotle to make ordering your favorite burrito easy. Simply hit the button and you closest store starts making your order. It might include delivery, but at least you wont have to stand in line for a burrito. I mean we are busy and spending 10 minutes in a Chipotle line can be brutal, especially when you are hungry.
While iWatch and wearables are not really the context I want you to focus on, they sure enabled using a small action to accomplish a big experience.
Not to be outdone Dominos soon took this concept to broader level by introducing the Pizza Emoji. Like Chipotle, you need to create a Dominoes account and designate your default order. You must provide your twitter account. From that point on if you tweet and use a pizza emoji your order is automatically placed. It will be delivered or ready for pick up shortly.
I love this concept. This is great user experience leveraging technology. I can’t believe more companies have not enabled this experience. I predict other companies will implement similar ordering processes. This will most likely become a standard service offered by all food service and other reoccurring ordering products and services.
I don’t limit this to a quick dinner or lunch. I already see this being useful with pharmacies, doctors, oil changes and other products and services for home and business. For example I just ordered new water filters for my refrigerator. I doubt there is a water filter emoji, but I believe I could create a hosted service to provide the experience in some communication medium, maybe Facebook messenger, or Slack.
I encourage you or your business to start thinking in the future tense. How can you enable your customers to order from you with little to no friction?