Progressive web applications keep growing in popularity as more companies adopt the approach to engaging clients online. So who are some of these companies and what benefits have they seen by upgrading their websites to PWAs?
Can these early adopters be the reference you need to pull the trigger to upgrade your website or replace that expensive mobile app no one downloads?
It is one thing to just use HTTPS, add a web manifest file and register a simple service worker. Making a successful progressive web application takes planning and intentional effort. You must decide what are some key performance indicators you measure your improvements. And has anyone else seen improvements with the same measurements?
Maybe someone in your niche has expanded their market share or profitability after upgrading to a PWA and you want to know how.
I will review a series of brands that have adopted progressive web application features and what changes they have experienced. This will cover quite a range of online properties, maybe someone you are competing against or might use as a reference for your business.
Tinder is a popular Millennial online dating service. This demographic skews heavily toward mobile only usage. In fact their trademark is swiping left or right to show interest in a potential match.
The online dating platform decided to create a progressive web application experience to attract new markets. They also sought to maintain 1:1 feature parity with the existing native application.
Their initial reports indicate great success. I think the key takeaways from the KPI list are higher engagement rates and not an overly expensive development cycle. I do not know how many engineers were involved in the project, so I can't say if 3 months is a good or bad time frame.
The coffee retail giant wanted to reach its customers with a rich, mobile first experience.
At the same time they also chose to adopt AMP to gain additional mobil search exposure. The result was immediate improvements to important engagement statistics.
Twitter is one of the largest social media experts with hundreds of millions of monthly tweeters. The social media giant was founded as a mobile-first experience.
Being at the for front of the mobile revolution Twitter has always had a strong native application presence. But as with all fads they eventually fade and their cracks show. For Twitter it was becoming more difficult to attract new users in emerging markets where bandwidth and mobile devices are limited.
Progressive web applications created a new channel for them to leverage websites without sacrificing mobile features like push notifications. Their goal was to create feature parity with existing mobile applications. Since launching their PWA Twitter continues to improve the experience and is in the process of fazing out their native applications with their progressive web application.
The international business publication knew they needed to change their online approach to attract and keep new readers. While most online news destinations seem ot be trending toward lower user experiences, especially slower and slower render times, Forbes decided it needed to go a different direction by upgrading to a progressive web application.
At the same time they also chose to adopt AMP to gain additional mobile search exposure. The result was immediate improvements to important engagement statistics.