Generic AI Output
One-off prompts often create content that sounds polished but does not match the business, market, voice, or conversion goal.
Currently Building
Foundry
AI-Powered Marketing Platform for Vertical Markets
Foundry helps businesses generate, organize, and repurpose marketing content across websites, social media, images, video, and campaign assets - with workflows designed around specific industries instead of generic prompts.
Foundry is currently in active development, with early verticals focused on custom home builders and boating-related consumer markets.
The Problem
Marketing Content Is Still Too Hard to Produce Consistently
Most small and mid-sized businesses know they need better content, but they struggle to create it consistently across their website, social channels, campaigns, listings, and sales materials. Generic AI tools help with one-off content, but they do not understand the business model, customer journey, industry language, or repeatable marketing workflow.
Too Many Channels
Web pages, social posts, images, videos, landing pages, listing copy, and campaign assets all require different formats and workflows.
No System of Record
Most teams lack a structured content engine that can store, reuse, improve, and repurpose marketing assets over time.
The Product Vision
Foundry Turns Business Knowledge Into Marketing Assets
Foundry is designed to capture structured business context, generate campaign-ready content, and repurpose that content across multiple marketing channels.
Website Content
Generate pages, service descriptions, landing page copy, location pages, product content, and SEO-focused marketing content.
Social Media Content
Create platform-ready posts, captions, campaign themes, short-form updates, and reusable content calendars.
Images & Video
Generate visual concepts, image prompts, short video reels, and media assets that support the campaign story.
Campaign Assets
Create reusable marketing blocks, calls-to-action, sales copy, lead magnets, and vertical-specific content packages.
Workflow
From Raw Ideas to Reusable Marketing Systems
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1
Capture Context
Business profile, services, audience, offers, tone, differentiators, and industry-specific details.
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2
Generate Content
AI-assisted creation of website copy, social posts, image prompts, video scripts, and campaign assets.
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3
Review & Refine
Structured review workflows help improve output, maintain voice, and reduce generic AI content.
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4
Repurpose Everywhere
Turn one content idea into web pages, social posts, visuals, videos, and reusable campaign material.
Initial Verticals
Built for Vertical Markets
Foundry is not intended to be a generic prompt box. The long-term vision is to support focused vertical markets with workflows, language, content structures, and asset types designed for each industry.
Custom Home Builders
Website content, property descriptions, community pages, model home campaigns, social posts, visual assets, and lead-generation content.
Boaters / Marine Consumer Market
Consumer-focused boating content, product education, local guides, social campaigns, visual content, and niche marketing assets.
Expert / Portfolio Brands
Structured portfolio stories, professional case studies, social reels, authority content, and personal brand assets.
The portfolio reel generation workflow used for Chris Love's own projects is an internal proof point for this direction.
Founder Built
Why I'm Building Foundry
After decades building web platforms, PWAs, SaaS applications, workflow systems, and AI integrations, I see Foundry as a practical way to apply AI to a real business problem: helping companies create better marketing assets faster, with more structure and less blank-page friction.
- 35+ years building software
- AI systems architecture and OpenAI integrations
- SaaS and PWA experience
- Content generation workflows
- Portfolio/video reel generation proof-of-concept
- Vertical-market product strategy
Product Status
Current Status
Foundry is currently in active development. The first version is focused on proving the core content-generation workflow, vertical-market content models, image/video asset generation, and reusable campaign structures.
Core Content Engine
In DevelopmentPortfolio Reel Generation
ProvenCustom Home Builder Vertical
Initial Target MarketBoating Consumer Vertical
PlannedPublic Launch
Coming SoonEarly Interest
Interested in Foundry?
If you are a custom home builder, marketer, founder, business owner, or potential partner interested in AI-powered content and marketing automation, I'd like to hear from you.